As part of its mission to drive innovation in the cinema industry, This is Africa (TIA) is set to redefine film exhibition in 2025 through a strategic joint venture with NILE Group to launch mobile cinemas across key African markets. This initiative aims to expand access to cinema for underserved communities, bringing the big-screen experience to regions lacking traditional theater infrastructure.

Leveraging cutting-edge mobile cinema technology, the venture aligns with TIA’s commitment to market expansion, audience engagement, and sustainable growth for Nollywood and the broader African film industry. It is expected to significantly increase cinema penetration—particularly in secondary cities and rural areas—while creating new revenue streams and broadening the reach of African storytelling.